Just as a dry sponge repels water, overly dry soil can do the same thing. This dried out soil is called hydrophobic. Hydrophobic soil can waste a lot of water as water drains away from the plant's root zone.
In pots: learn more about how to re-wet very dry soil on our Watering Hydrophobic Soil page. In the yard: setting sprinklers to run for 5 minutes, waiting for the water to soak in, and then running for a longer time can prevent water loss due to hydrophobic soil.