Be sure to water it as early in the morning as possible to avoid evaporation. This also helps reduce fungal diseases by giving the grass time to dry out during the day. Poor watering practices are the main reason for dead and dying areas in lawns and a common source of urban runoff.
With shorter days in fall and winter, cooler temperatures, and a lower UV index, lawns will be less thirsty. Adjust the sprinklers monthly to water less as the winter rains kick in.
When mowing, set the blade height as recommended for the type of lawn you have. Mow frequently enough so that only one-third of the leaf is removed at any one time. Dethatching the lawn with a special thatching rake is also a good idea. This removes dead material and allows water to reach the roots more easily.