Ideal storage conditions are cool and dry. The older the seeds are, the lower the germination rate will be. So plant more of the older seeds than the number of plants you ultimately want. You can do a germination test by putting seeds on a damp paper towel and enclosing them in plastic to keep them uniformly moist. Do this right before planting time so you can transplant the ones that successfully germinate. Or you can take your chances and just plant them directly and see what comes up. If you are saving your own seeds, make sure to choose seeds from the healthiest plants.
Whenever it's hard to find flower seedlings, if you have some old flower seed packets, you can scatter the seeds randomly in a section of your yard and enjoy whatever flowers.
More Information: Vegetable Seed Viability